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Industrial / Automotive / After-market
Counter mats for Industrial or Automotive outlets are subject to
extreme abuse as someone may come into the outlet and plunk down
a 50 lb. generator or other part on the counter mat. They must stand
up to this abuse if they are going to provide value to the advertiser.
Under these conditions, a foam backed counter mat is totally inappropriate.
The foam acts as a cushion which lets the part that is set on the
mat punch totally through the mat. We will not sell one without
a written release from the buyer. A low tack mat or a mat with a
solid plastic back will stand up to the wear and tear of these outlets.
The generator may dent the mat, but it won’t punch a hole clear
through it. These counter mats are functional for everything from
brand awareness to specification charts to aid customers in choosing
the right part.
Appropriate types of counter mats
•Low tack pressure sensitive counter mats
These work well as there is no cushion to allow a heavy object to
puncture the counter mat. Caution the buyer that some industrial counters
may be in too rough a shape to for the adhesive to stick to them.
Where the counter material is appropriate, they “reserve”
the space for the advertiser.
• Solid plastic counter mats
These mats are suitable for all industrial outlets. They won’t
puncture when a heavy object is set on them. They don’t “reserve”
the space like a low tack mats as another advertiser can move them
aside and replace them with their mat. This style of mat has been
used extensively in “Automotive after-market” stores with
excellent results.
•Solid plastic counter mats with non skid rubber backing
Same as above, but with a non-skid back so they won’t scoot around
on the counter. These must have a heavy styrene sheet between the
printed face and the non-skid back.
Face Material
•Scratch resistant vinyl
Won’t show scuffing or light scratches. Will maintain its original
appearance longer that other materials. This would be the material
of choice for a top quality mat, unless the buyer insists on a gloss
appearance.
• Clear Gloss Vinyl
High gloss appearance, but will show scratches quickly.
Backing Materials
•Low Tack pressure sensitive backing
“Best” application as it “Reserves” the space
for the advertiser. Low tack pressure sensitive will easily release
from the counter top and leave no residue. If subject to extra heavy
usage, it’s recommended that a solid plastic back be used with
the low tack adhesive. Some counter may not allow the adhesive to
adhere properly.
• Solid plastic back (can be used with low tack backing)
Makes a very durable counter mat that holds up well under adverse
conditions. Back is usually a 30 or 40 point white styrene.
• Non skid rubber backing (also requires solid plastic back)
Non skid rubber backing is applied to the back of the solid plastic
back so the mat won’t scoot around on the counter. |